Development of a new generation automotive portal Car-Media

The Car-Media portal is a place where passion for motoring meets technology. To meet the demands of modern readers and advertisers, the portal needed to transition from a simple blog to an advanced media platform. We implemented a solution that combines performance, WCAG accessibility, and foundations for global scalability.

 

Challenge: A portal that did not exploit its potential

An automotive portal must operate instantly and be accessible to everyone. The previous solution limited reach, excluded some recipients, and hindered brand building in social media.

 Lack of accessibility

Non-compliance with WCAG standards restricted access to content for people with disabilities, which lowered the portal's quality in the eyes of users.

 Poor RWD

Lack of mobile device optimization discouraged users who want to follow news "on the go".

 Low visibility

Lack of proper technical SEO structure made it difficult to break through the automotive news clutter.

Our strategy: Technological media hub

 WCAG Standard

The portal is fully accessible. We ensured the highest reading comfort for every user, which increases brand authority.

 Responsiveness (RWD)

Project focused on "mobile-first". Regardless of the screen, car photos and news are presented perfectly.

 Ready for the world

The website architecture was prepared for quick implementation of subsequent language versions (multilingualism).

Results: A portal ready for challenges

 Social Media Integration

Advanced content sharing support makes Car-Media news "live" on social media and attract viral traffic.

 On-site SEO Optimization

Correct header structure, speed, and metadata optimization make articles index faster in Google.

Do you manage a news service?

We will create a portal for you that will deliver reach and be friendly to every reader. Let's talk.

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FAQ - Frequently asked questions

The previous Car-Media portal struggled with lack of accessibility (WCAG), poor responsiveness (RWD) on mobile devices, and low search engine visibility due to inadequate technical SEO structure.

We implemented full compliance with WCAG standards, ensured mobile responsiveness (RWD) based on the "mobile-first" philosophy, optimized on-site SEO, and prepared the architecture for future multilingual versions, as well as integrated the portal with social media.

The new Car-Media portal is characterized by full accessibility for every user, excellent presentation on all devices, better visibility in search results, and increased engagement thanks to easy integration with social media, which translates into greater traffic and reach.