Development of a new generation automotive portal Car-Media
Implementation Details:
| Applied Features: | WCAG |
| Applied Features: | RWD |
| Applied Features: | On-site SEO |
| Applied Features: | Multilingualism |
| Applied Features: | Contact Form |
| Applied Features: | Social media |
| Applied Features: | search engine |
The Car-Media portal is a place where passion for motoring meets technology. To meet the demands of modern readers and advertisers, the portal needed to transition from a simple blog to an advanced media platform. We implemented a solution that combines performance, WCAG accessibility, and foundations for global scalability.
Challenge: A portal that did not exploit its potential
An automotive portal must operate instantly and be accessible to everyone. The previous solution limited reach, excluded some recipients, and hindered brand building in social media.
Lack of accessibility
Non-compliance with WCAG standards restricted access to content for people with disabilities, which lowered the portal's quality in the eyes of users.
Poor RWD
Lack of mobile device optimization discouraged users who want to follow news "on the go".
Low visibility
Lack of proper technical SEO structure made it difficult to break through the automotive news clutter.
Our strategy: Technological media hub
WCAG Standard
The portal is fully accessible. We ensured the highest reading comfort for every user, which increases brand authority.
Responsiveness (RWD)
Project focused on "mobile-first". Regardless of the screen, car photos and news are presented perfectly.
Ready for the world
The website architecture was prepared for quick implementation of subsequent language versions (multilingualism).
Results: A portal ready for challenges
Social Media Integration
Advanced content sharing support makes Car-Media news "live" on social media and attract viral traffic.
On-site SEO Optimization
Correct header structure, speed, and metadata optimization make articles index faster in Google.
Do you manage a news service?
We will create a portal for you that will deliver reach and be friendly to every reader. Let's talk.
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